The crow knows

June 2025

Here’s a story that blew my mind: In Seattle, researchers wore masks while capturing wild crows. Years later, those same masks sparked alarm calls from hundreds of birds — many who’d never witnessed the original event.

In other words, the memory had spread. Crows don’t just remember for up to 17 years — they teach. Through calls, posture, and flock behavior, they transmit knowledge across generations. To me, this is culture in action. Not written down, but embodied. If you want something to last, ask yourself: what will people carry forward — not because you told them, but because you showed them?

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John Candeto on power laws